Book Marketing for Authors in Every Genre
Strategic book marketing for authors in every genre. Five years, 180+ authors served, and a focus on results that last.
Indie and traditionally published authors welcome.
Services
Whether you're launching a debut, relaunching a backlist, or building an audience for your next series, I create a plan that fits your book and your goals.
A structured plan to build momentum before, during, and after your release.
Best for: Authors with an upcoming or recent release.
Outcome: A clear launch plan and a measurable first-week sales picture.
Get in Touch →Ads that are tested, tracked, and improved based on real performance data.
Best for: Authors who want sales they can measure.
Outcome: Campaigns that are tested, tracked, and improved over time.
Get in Touch →Planned submissions to promotion sites, timed to fit your release schedule.
Best for: Authors who want to reach new readers quickly.
Outcome: Well-planned promotions and clear reporting on what they produced.
Promotion sites decide what they feature. Acceptance is never guaranteed.
Get in Touch →Build a loyal readership that looks forward to every new release.
Best for: Authors who want a loyal readership.
Outcome: A growing list of engaged readers who look forward to your next book.
Get in Touch →Reach reviewers, bloggers, podcasts, and media who fit your book.
Best for: Authors building credibility and visibility.
Outcome: A targeted list of outreach contacts and a steady flow of opportunities.
Reviews and features are never guaranteed. Outreach aims to put your book in front of the right people.
Get in Touch →A consistent, on-brand presence that supports your release and backlist.
Best for: Authors who want a consistent online presence.
Outcome: Regular, on-brand posts that support your release and backlist.
Get in Touch →Not sure where to start? Send me a message describing your book and your goals, and I'll suggest the right mix of services.
Get in TouchFill in the contact form with your book, genre, and goals.
I review your book and reply by email with suggested services and next steps.
You confirm the plan by email, and we get started.
You receive regular updates. Ads are reported weekly and other work monthly, unless your plan says otherwise.
Yes. I've worked with authors across fiction, nonfiction, romance, mystery, thriller, sci-fi, fantasy, and more. Every plan is built around the book and its readers.
Yes. Both indie and traditionally published authors are welcome. For traditionally published books, I work alongside your publisher's efforts.
No marketing service can guarantee sales. I focus on clear goals, honest reporting, and campaigns built around your book. Your results depend on many factors, including the book itself.
No. Many authors I've worked with started with no audience at all. The plan includes building one from the beginning.
It depends on the service and your book. Ads can show data within days. Newsletter and review growth usually builds over several weeks or months. I'll explain what to expect in your plan.
Through email. You'll receive your plan, updates, and reports by email, and you can reply any time with questions.
Results
Every campaign starts with a clear goal and ends with numbers you can check. Here are examples of what authors have seen, shared with their permission.
Units sold and Amazon rank changes during a launch or promotion.
Money earned compared with money spent on ads.
New subscribers and open rates.
Reviews received and podcasts, blogs, or media appearances secured.
Clicks and replies from social media and newsletters.
Romance Author · Launch Campaign
Starting point: A debut release with no existing audience and a small social following.
What we did: Built a six-week pre-launch plan, created a free reader welcome gift to grow the newsletter, ran targeted ads to comparison titles in the same subgenre, and scheduled promotion posts across launch week.
Results: 1,250 copies sold in launch week, 480 new newsletter subscribers, and 35 reviews within 30 days.
Mystery Author · Amazon Ads
Starting point: Ads on a backlist title were spending more than they earned.
What we did: Rebuilt keyword and comparison-title targeting, paused underperforming ads, tested new headlines, and adjusted bids weekly based on performance data.
Results: A 62% improvement in ad return within 8 weeks.
Fantasy Author · Newsletter Growth
Starting point: A small newsletter list with low engagement.
What we did: Created a lead magnet (a free prequel short story), wrote a five-email welcome sequence, and improved the sign-up page with a clear reader benefit.
Results: 312 new subscribers in 10 weeks and a 46% open rate.
Nonfiction Author · Review Outreach
Starting point: Few reviews after release, with no clear path to reviewers.
What we did: Built a list of reviewers and podcasts that covered the book's topic, wrote personalized pitch emails, and followed up on promising leads.
Results: 18 reviews and 9 podcast appearances within 4 months.
Results vary by book, genre, price, and market conditions. The examples above are real campaigns shared with permission. They reflect specific projects and are not a promise of future results.
About
For five years, I've spent my days helping authors do what they do best: write. I know the frustration of finishing a book you're proud of and then hearing nothing but silence. Many authors tell me they feel like their book is a message in a bottle with no one on the shore. That's why I built Dave's Author Services. I want to take the marketing off your plate and put your book in front of the readers who will love it.
Over the past five years, I've worked with more than 180 authors across every genre, from first-time indie writers to established names. Each one has taught me something new about readers and about what makes a book stand out. My approach is simple: understand your book, understand your readers, and build a plan you can measure.
Before I found book marketing, I spent several years in digital advertising, where I learned to read data and test ideas before committing to them. When a writer friend asked for help with her first launch, I saw that those same skills could help a good book find its audience. I have been hooked ever since. My favorite moment is seeing a first-time author receive a message from a reader they never expected to reach.
Plain-language reporting with no jargon. You'll always know what's happening with your book, what each campaign costs, and what it produced. If something isn't working, you'll hear it from me first.
Every plan is built around your book and your readers. There are no one-size-fits-all templates. We start with who your readers are, where they spend time, and which books they already enjoy.
Realistic goals and transparent results, even when the numbers aren't what we hoped for. I'd rather tell you the truth early and adjust than promise something I can't deliver.
Contact
Tell me about your book and your goals. I read every message personally and reply by email within 24 to 48 hours.